Submitted by: Niharika Verma, Co-founder BonOrganik which deals with 100% organic clothing for kids

In this ever changing society, each day we wake up to be exposed to new information and experiences which moulds our life style. Change is indeed the way of life… While information about farming practices, pesticides and carcinogens have caused us to switch to organic foods, are we aware of the fact that we are ingesting a lot more pesticides than we think we are? Have you ever contemplated that the cotton which you wrap around yourself and your kids all the time, and flaunt about its comfort & softness to the world, can possibly be the reason for a lot of health problems! Yes you have heard it right!! Cotton is indeed, the most pesticide intensive crop in the world!! Now you may think- Why is that a problem? I am not feeding my kids cotton! But then how do you expect your headache to vanish when you apply a balm… The notion remains the same. Skin is the largest organ of our body and what we put on the outside ends up inside!

During childhood our skin is more porous and fragile. Also due to lower body mass the overall contamination is higher. Four of the top nine pesticides used on cotton are classified by the EPA as cancer-causing chemicals. Aldicarb, cotton's second best selling insecticide is acutely poisonous to humans, and can kill a man with just one drop absorbed through the skin. These pesticides and synthetic chemicals get rubbed off on our tender skins and accumulate in the bodies to cause various health problems. Pesticide run-off leaches into the water bodies and our livestock ingest contaminated cotton straw and cottonseed in their feed. The farmers suffer acute pesticide related problems which has lead to 250,000 suicides till now. To summerise our whole system gets effected by the use of conventional fabrics.

Niharika explaining the school kids about the organic methods of apparel production at the Bangalore Unit of BonOrganik

World over people are switching to organic fabrics with major brands now introducing eco lines. Just like food! Organic Cotton products are produced without the use of any pesticide or insecticides throughout its production cycle right from the seed stage making it 100% chemical free.

I am sure by now you are disturbed by having imagined your kids being dressed like hippies or sadhus in rough and boring apparels!! Knock Knock! Wake up to the world of ethical fashion. With advanced innovations in organic textile production, Organic Clothing today is more durable, fashionable and superior. World over people are swearing by comfort and feel good factors of organic kids wear.

So the next time! You are shopping for your little ones!! Think twice before you get wooed by the idea of dressing up your princess in that cute little pink synthetic frock!! Rather envision her future and health and how this little conscious choice can impact her life ahead!

Start making a change NOW!